Dave & Buster's announces its launch into the metaverse with Dave & Buster's World on Roblox
Today, Dave & Buster's Entertainment, Inc., (NASDAQ: PLAY), ("Dave & Buster's" or "the Company"), the ultimate entertainment and dining destination, announced its entry into the metaverse as Dave & Buster's World opens its virtual doors on Roblox.
Dave and Buster's World on Roblox is an interactive and immersive digital experience that reflects the energy and excitement of the actual Dave & Buster's. Each game is designed for multi-user experiences enabling friends to play together and connect in some of their favorite games in a bold new way.
While there is no better place to watch football than on Dave & Buster's massive HDTVs, the Dave and Buster's World has reinvented arcade football classic GridIron Blitz™ and Full Tilt™ into Roblox versions of obstacle courses just in time for the Big Game. Other games include Superball Dash, an update of old school lane rollers where users become the ball as they race through exotic locations, as well as Zombie Survival, an original take on the arcade rail shooter genre where fans will also be able to take on a horde of the undead. There are numerous other games and secret experiences to discover while exploring the world.
Chris Morris, CEO at Dave & Buster's, said, "Dave & Buster's is the pioneer in midway and arcade games. That creativity and innovative spirit continues to drive us to explore new ways to expand our leadership in interactive experiences for our guests. I am excited for Dave & Buster's to enter this rapidly growing digital space with Dave & Buster's World."
Dave & Buster's agency partner Camelot Strategic Marketing & Media partnered on the Roblox world opportunity to expand the guest connection in-store and online. The Dave & Buster's World on Roblox was developed by MELON, a mainstay studio and creator on Roblox responsible for multiple collaborations with brands like Chipotle, NFL, Pacsun, and artists across SONY, Warner Music Group, and Universal Music Group. The experience, which is OPEN today, features the latest technological advancements available to developers and brings several Dave & Buster's midway mainstays to life in new and inventive ways.
MELON CEO Josh Neuman praised the creative collaboration, "Dave and Buster's has been a great partner, because they gave us the freedom to embrace the creativity of the Roblox platform. With their vision, we've been able to bring some of gaming's favorite IPs to the metaverse in larger-than-real-life ways."
"It was important to us that Dave & Buster's World fully capture the fun and interactive energy of a physical D&B", said Pete Thornfield, Vice President of Marketing at Dave & Buster's. The Dave & Buster's World includes everything from Dave & Buster's Restaurant, where users can purchase Power Drinks for greater speed, strength, and skill in arcade games to The Winner's Circle, Dave & Buster's prize shop, which have been recreated in the metaverse. Users can also trade in their tickets for in-game customizations like trails and descriptors or purchase premium add-ons that enable them to truly personalize their experience through outfits, pets, accessories, and more.
Thornfield added, "We understand the power of multiplayer experiences, and we are proud to invest in technology and partnerships that deepen digital connections with our guests and complement the real-world experience that we are famous for. Reaching over 58M daily users worldwide, Roblox is not only large but also a uniquely positioned platform for us to grow relevancy with its fastest growing segment; 17–24 year-olds."